Friday, July 26, 2019

Jaipur Watch Company Launches the Peacock Collection


While every one has a different definition of luxury, no one can deny that bespoke fashion and accessories are cherished and worth spending your money on. 

No wonder then bespoke watch maker Jaipur Watch Company’s (JWC) custom-made watches have been on watch aficionados wish list. If you still haven’t added a piece from JWC to your collection then maybe you should consider their just launched Peacock Watch Collection. Each watch from the collection is embedded with a real peacock feather in its dial. 



“The feather of this beautiful bird dons’ colors that cannot be found elsewhere or replicated artificially. Hence, the peacock feather watch embeds a real peacock feather in its dial to stay true to nature,” explains Gaurav Mehta, founder of Jaipur Watch Company.

Brand Story & How It's Done 

Jaipur Watch Company is India’s only bespoke watch company that started its journey by making watches incorporating Pre-British Era coins. Today, JWC makes a range of custom- made watches that not just exude luxury but also a tradition with a subtle hint of contemporary design. All JWC watches are designed in Jaipur while the manufacturing plant is in Bengaluru.

The peacock collection watch is also a great gifting option especially with Raksha Bandhan round the corner. The collection is second in a series of peacock themed collections that JWC launched in 2014.

For the uninitiated, here is the story of JWC after all its these stories that make a brand. With a strong belief in the ‘Make in India’ initiative, Jaipur Watch Company as a brand was built to cater the niche market. The watches are a product of innovation, with a subtle hint of tradition that are bound to be part of the family heirloom.

The process of customizing a bespoke luxury watch is indeed an art. Each watch echoes the possessor’s characteristics and narrates its own story through the dial.

A requisite for customization involves closely working with the client in understanding their vision. The first interaction between the client and the expert watch designer leads to exchange of ideas which are worked upon to build concrete concepts and designs. The designer and the watchmaker then transform this idea into a sketch or even a digital creation to convey the message as envisioned by the client.

Additionally, one can also get watch backs monogrammed with texts and engravings to convey the emotion or message. After collating the details of the design or text to be monogrammed, a handmade sketch of the monogram is prepared. The sketch is then used to create the end product using the state of art CNC machining. With special attention given to the intricacies of the design, the monograms are then casted in gold and silver while ensuring extreme attention to detail.

According to JWC, many watch connoisseurs approach them with monograms, coins and motifs of personal significance that they want to turn into heirlooms. They work with them in suggesting designs and concepts that weave their personal elements into the timepiece. While the letters are laser cut out of precious metals before being set into the watch, the watch backs can be are engraved with signatures and messages.

It is also imperative to know the importance and relevance of a perfect and sturdy movement and the reason for selecting such a movement among many others out there in the market.

Extreme care is given to minimalistic positioning and placement of the movement inside the case, making it a perfect blend of the ancient and the modern.

After the dial, the clients can choose from a select range of straps in a variety of genuine leather, or precious metals. The straps are created to compliment the watch dial and the concept discussed upon with the clients. The selected strap is then assembled with the watch by hand and utmost care. The watches can be handcrafted in both gold and silver too.



Details of the Peacock Watch Collection Watch 

Priced at Rs 35,000 following are the details of the Peacock Collection Watch from JWC: 


Dimensions - 42 mm

Movement - Japanese Quartz

Sapphire Crystal

Strap - Leather

Case - Stainless Steel

Water Resistance - 3 ATM

Dial Material - Real Fallen Peacock Feather

Bezel - Studded with Swarovski crystals


For more information and for buying the watch you can head to the Tijori Stores at The Oberoi Hotel near you or log onto http://jaipurwatches.com/ .