Tuesday, February 23, 2016

My #KhudKoKarBuland Moment

We all nurture few dreams and look for the right time and opportunity to realize them. But it’s a few lucky ones who witness their dreams materialising. Besides the grit, luck and hard work, it’s financial planning and making the right choices that help few of us realize our dreams. 

I too had a dream of quitting my journalism job one day and to start a travel website where people could read about my journeys and get inspired. I wanted to write, what I believed in rather than what sells. I wanted to break free from the deadlines and towing the editorial line and ideology that media houses followed. Being self -employed would also mean being able to spend more time with my family. But it’s not easy to quit a job that pays well and take the risk of becoming an entrepreneur. It’s even more difficult when your husband too has just turned an entrepreneur just few months before you quit your job. 

But thankfully I had nurtured my dream and planned my finances. I had savings and had also invested in right insurance and investment policies to secure my future. I took the plunge.  

The latest Birla Sun Life Insurance ad video #KhudKoKarBuland touches a chord and reiterate the fact that everyone should invest in an insurance policy. We often wait till our thirties or our children to be a little older before we invest in one, which is not the right approach. Adversities doesn't announce their arrival in advance and there is no ‘right time’ to make your dreams come true. 

In one of the videos we see a man, Madan, lying on hospital bed and has just undergone a bypass surgery. He has been advised by doctors to not resume his job. When his boss, in a bid to help, offers his son Suraj the job of his PA, the man with a smile answers that it’s not needed since Suraj is leaving for his MBA in England. The boss is stunned at his PA’s planning wherein despite being bed ridden he secured his son’s future and helped him realize his dreams. 

The time is right whenever you are ready. Life is uncertain and we all grapple with our insecurities. Therefore it’s although more imperative that we plan right and make sound choices. Have you planned your finances well to realize your dream? Have you invested in right products to fight with adversities? Birla Sun Life Insurance can help you in your journey of life and in realizing your #KhudKoKarBuland moment.  


  1. Awesome! Reminds me of the old poetry that my grandma used to tell me.

    “Khudi ko kar buland itna ke har taqder se pehle
    Khuda bande se khud pooche bata teri raza kya hai."

    1. Yes Rajat... Those are great words. Thank You for your comment.